Conversation
Real problems, real experience and genuinely different points of view.
Breaking
the comfort
zone.
Ideas, technology and people changing the way hospitality works. One city at a time.
A roadshow for those who'd rather talk about real problems over a drink than sit through yet another deck of slides.
Three cities behind us.
Three more ahead.
And the comfort zone further away every time.
- 01
Rome
Completed ✓
- 02
Milan
Completed ✓
- 03
Tropea
Completed ✓
- 04
Naples
Next stop →
- 05
Ischia
Next stop →
- 06
Florence
Coming up →
01 / The format
We didn't want to run another conference.
Breaking the Comfort Zone started from a simple idea: put hoteliers, professionals and companies who work on different problems of the same property in the same room.
Distribution, revenue, marketing, technology, automation, management control. No silos. Because a hotel doesn't run in silos.
Tools
Technology and strategy seen in the way they actually work together.
Relationships
A drink, less formality and more time to really talk.
02 / Next stops
Where do we leave the comfort zone next?
Pick the city. We'll figure out the rest together, with no distance between stage and audience.
22 September 2026 · Registration open
Naples
Hotel Piazza Bellini · Via Santa Maria di Costantinopoli, 101
The next table for the people who run, decide and build hospitality every day.
Join us in Naples23 September 2026 · Registration open
Ischia
Hotel Terme Providence · Via Giovanni Mazzella, 162
One island, many perspectives: technology, distribution and management without silos.
Join us in IschiaFlorence
Venue coming soon
The journey continues in one of the cities that define Italian hospitality.
03 / The ecosystem
Different problems.
Same hotel.
Breaking the Comfort Zone brings together skills that are usually handled separately. Not a row of sponsors, but pieces of the same system.
01Direct distribution
Turning the direct channel into a deliberate commercial choice.
02Distribution
Connecting rooms, channels and demand without losing control.
03Revenue management
Turning data, demand and market into pricing decisions.
04Marketing
Turning strategy and communication into acquisition.
05Technology
Simplifying operations with software built on real workflows.
06Data & AI
Collecting, updating and distributing hotel data so properties stay visible and bookable for AI agents.
04 / So far
Before Naples, we already left the comfort zone three times.
26 & 28 May 2026STOP 01
Rome
The first conversation: ideas, questions and talks that carried on well past the last slide.
Expertise around the table
Bookassist · SiteMinder · Brainy RMS · Retorica Comunicazione
4 June 2026STOP 02
Milan
A direct, hands-on stop, built around the decisions a hotel makes every single day.
Expertise around the table
Bookassist · SiteMinder · Brainy RMS · Mews
18 June 2026STOP 03
Tropea
Hospitality, place and relationships: the roadshow heads south and the table gets bigger.
Expertise around the table
Bookassist · Brainy RMS · Retorica Comunicazione · Hexesoft · SiteMinder
05 / Moments
The roadshow,
between a question
and a toast.
Not an audience to convince. People with different experience, close enough to contradict each other.
06 / Why join
Three hours away from hotel routine can go a long way.
- 01
Compare notes with people facing your same problems
- 02
Understand how different tools can work together
- 03
Take home ideas you can apply to your property
- 04
Meet people to keep the conversation going after the event
The road goes on
The next comfort zone to break might be yours.
Naples and Ischia are confirmed. Florence is next on the list.