Conversation
Real problems, real experience and genuinely different points of view.
Breaking
the comfort
zone.
Ideas, technology and people changing the way hospitality works. One city at a time.
A roadshow for those who'd rather talk about real problems over a drink than sit through yet another deck of slides.
Four cities behind us.
Three more ahead.
And the comfort zone further away every time.
- 01
Rome
Completed ✓
- 02
Milan
Completed ✓
- 03
Tropea
Completed ✓
- 04
Naples
Completed ✓
- 05
Florence
Next stop →
- 06
Ischia
Coming up →
- 07
Venice
Coming up →
01 / The format
We didn't want to run another conference.
Breaking the Comfort Zone started from a simple idea: put hoteliers, professionals and companies who work on different problems of the same property in the same room.
Distribution, revenue, marketing, technology, automation, management control. No silos. Because a hotel doesn't run in silos.
Tools
Technology and strategy seen in the way they actually work together.
Relationships
A drink, less formality and more time to really talk.
02 / Next stops
Where do we leave the comfort zone next?
Pick the city. We'll figure out the rest together, with no distance between stage and audience.
10 November 2026 · Registration open
Florence
Bargiù Club at YellowSquare · Viale Francesco Redi, 21
The journey continues in one of the cities that define Italian hospitality.
Join us in FlorenceThe aperitivo is by
Pasta takes centre stage at the aperitivo: fresh formats and sauces, a break that tastes like home.
The drinks of the evening: balanced cocktails that keep the conversation flowing.
Ischia
Venue coming soon
You arrive by sea and sit down without hurry: island hospitality, where welcoming still feels like family.
Venice
Venue coming soon
The conversation lands where hospitality has centuries of history, between canals and tourism to rethink.
03 / The ecosystem
Different problems.
Same hotel.
Breaking the Comfort Zone brings together skills that are usually handled separately. Not a row of sponsors, but pieces of the same system.
01Direct distribution
Turning the direct channel into a deliberate commercial choice.
02Distribution
Connecting rooms, channels and demand without losing control.
03Revenue management
Turning data, demand and market into pricing decisions.
04Marketing
Turning strategy and communication into acquisition.
05Technology
Simplifying operations with software built on real workflows.
04 / So far
We've already left the comfort zone four times.
26 & 28 May 2026STOP 01
Rome
The first conversation: ideas, questions and talks that carried on well past the last slide.
Expertise around the table
Bookassist · SiteMinder · Brainy RMS · Retorica Comunicazione
4 June 2026STOP 02
Milan
A direct, hands-on stop, built around the decisions a hotel makes every single day.
Expertise around the table
Bookassist · SiteMinder · Brainy RMS · Mews
18 June 2026STOP 03
Tropea
Hospitality, place and relationships: the roadshow heads south and the table gets bigger.
Expertise around the table
Bookassist · Brainy RMS · Retorica Comunicazione · Hexesoft · SiteMinder
22 September 2026STOP 04
Naples
The table widens and reaches Naples: a conversation between the people who run, decide and build hospitality every day.
Expertise around the table
Brainy RMS · Bookassist · SiteMinder · Quinta · Hexesoft · Retorica Comunicazione
05 / Moments
The roadshow,
between a question
and a toast.
Not an audience to convince. People with different experience, close enough to contradict each other.
06 / Why join
Three hours away from hotel routine can go a long way.
- 01
Compare notes with people facing your same problems
- 02
Understand how different tools can work together
- 03
Take home ideas you can apply to your property
- 04
Meet people to keep the conversation going after the event
The road goes on
The next comfort zone to break might be yours.
Florence has a date: 10 November, registration open. Ischia and Venice are taking shape.